Social media

Social Media Monitoring Tools for Lawyers – The Legal Examiner

Summary

There are several components to a successful social media strategy and countless ways to strategize. But there’s one part of the social strategy you don’t want to ignore. Your marketing plan isn’t complete without social media monitoring and social listening. 

Social media monitoring consists of tracking data and what people are saying about your company, while social listening improves your strategy by using the data gathered. You can do bo…….

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There are several components to a successful social media strategy and countless ways to strategize. But there’s one part of the social strategy you don’t want to ignore. Your marketing plan isn’t complete without social media monitoring and social listening. 

Social media monitoring consists of tracking data and what people are saying about your company, while social listening improves your strategy by using the data gathered. You can do both yourself, but it’s more efficient to outsource and use a social media monitoring tool. 

Monitoring software helps you determine whether you’re meeting key performance indicators or KPIs. Clicks, likes, brand mentions, and followers are all examples of KPIs. Metrics like these can show whether a social media strategy is working or not. Social media monitoring tools also give you an easy way to track the raw data needed for a comprehensive analysis. To be an effective digital marketer, you must adapt your marketing strategy. Social monitoring allows you to do so easily.

Effective social monitoring strategies differ by industry. Lawyers are most likely to use LinkedIn and Facebook for social media marketing, with a small number also choosing Twitter and Instagram. Law firms use these social media platforms to share paid content like ads, influencer-generated posts, and non-paid, organic content. 

Articles and blogs on a firm’s website don’t fall under the social media umbrella but go hand-in-hand because they’re usually promoted on social platforms. Social monitoring tools aren’t only useful for a law firm’s social accounts. Some attorneys, including those who practice solo, have significant social followings of their own. These personal profiles can still help generate leads and increase brand awareness. 

Making sense of social media monitoring and social listening can be difficult, but knowing exactly how you’ll benefit and which software tools are best for law firms is where to start.

Benefits of Social Media Monitoring

Saves time: Keeping track of posts, comments, and responses across multiple social platforms can be hard to sustain. A high-quality social media monitoring tool puts all of your content metrics in the same place, cutting out the need to visit several websites and manage the data on your own. You’re also able to keep tabs on the conversation about your firm, even if you weren’t directly mentioned in the post and didn’t receive notification otherwise. Monitoring software is also intuitive and presents information in a simple way, making it easier to make sense of metrics.

Informs strategy: Aside from tracking your own social media performance, social listening lets you easily make a note of popular hashtags and trending topics. Incorporating relevant news into your content marketing strategy is a fantastic way to get people to engage with your …….

Source: https://www.legalexaminer.com/legal/content-marketing-lawyers/content-distribution-strategies/social-media-monitoring-tools-for-lawyers/